The Walt Disney Company
The Walt Disney Company operates a UK-based multiplex comprising a portfolio of four kid-driven, family inclusive entertainment channels. The platform brands are Disney Channel, Disney XD, Disney Cinemagic and Disney Junior.
Geared towards kids aged 6-14 and their families, Disney Channel is currently the UK’s number one channel with girls aged 8 – 12 for a fourth successive year. The channel first broadcast in the UK in 1995, and 2010 was its most successful year to date with its mix of kid-driven, family inclusive programming. Successes include popular live-action series, such as Wizards of Waverly Place and Shake It Up, new animation series such as Fish Hooks plus localised content like My Camp Rock 2 and Fashion Wizards. Disney Channel is also known for its hit original movies including High School Musical and Camp Rock.
Launched in August 2009, Disney XD is the country’s first boy-focused, girl-inclusive channel for kids aged 6 ‚Äì14 years. Disney XD includes a compelling mix of live-action and animated programming, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure, music and humour. Disney XD branded content spans television, online and VOD platforms. The programming line-up includes series, movies and short-form content.
Disney Junior uses creative storytelling and engaging characters to help make learning a playful experience for preschoolers, with hit shows like Jungle Junction and Mickey Mouse Clubhouse.
Disney Cinemagic features the very best Disney movies from much-loved classics to recent blockbusters.
The Walt Disney Company also operates from the UK a range of branded channels which are directed to a number of territories throughout Europe, the Middle East and Africa.
COBA, the industry body for commercial broadcasters and on-demand services, has strongly welcomed Ofcom’s decision not to change rules governing the amount of advertising public service channels can show. COBA and others raised concerned that the proposed changes to allow more advertising on ITV and Channel 4 would result in 27.5 minutes of public service […]
Broadcasters have slammed Ofcom’s proposed changes to advertising rules which they say will result in the loss of nearly half an hour of news coverage a day. A new report published today from leading broadcasting association COBA suggests that plans to allow more advertising on ITV and Channel 4 would result in 27.5 minutes of […]