Viasat World is an international entertainment group that offers its customers 27 pay-TV channels in 47 countries, as well as on-demand services in key markets.
Viasat World has recently undergone significant transformation in terms of its ownership, brand image and strategy. Previously part of the Swedish entertainment business Modern Times Group, it served as its successful pay-TV arm, reaching primarily into Eastern Europe, Russia, Central Asia and Scandinavia. Now owned by the major private equity house Baring Vostok Capital Partners, Viasat World is a standalone business which benefits from both the stability offered by solid historical revenue streams and the mobility of a smaller unit, which has already begun expanding the distribution of its channels into new regions including Africa and the Middle East.
COBA, the industry body for commercial broadcasters and on-demand services, has strongly welcomed Ofcom’s decision not to change rules governing the amount of advertising public service channels can show. COBA and others raised concerned that the proposed changes to allow more advertising on ITV and Channel 4 would result in 27.5 minutes of public service […]
Broadcasters have slammed Ofcom’s proposed changes to advertising rules which they say will result in the loss of nearly half an hour of news coverage a day. A new report published today from leading broadcasting association COBA suggests that plans to allow more advertising on ITV and Channel 4 would result in 27.5 minutes of […]